Are you feeling stuck in your creativity? Sometimes, the key to coming up with new and innovative ideas is to think about old things in new ways. That's where tools like the Morphological Box and the SCAMPER checklist come in handy.
The Morphological Box is a method for systematic problem-solving developed by Swiss physicist Fritz Zwicky in the 1930s. It involves creating a table with all relevant parameters and as many forms as possible, and then using your knowledge and creative imagination to come up with new ideas based on what you already know. This can be helpful in the development of new products or ideas.
The SCAMPER checklist, created by Bob Eberle, is another tool that can help you rearrange existing ideas or products. It's a clever reduction of Alex Osborn's question catalog (the founder of the BBDO advertising agency) into seven main questions: Substitute, Combine, Adapt, Modify, Put to Other Use, Eliminate, and Reverse.
So next time you're feeling stuck, try using one of these tools to help spark your creativity and come up with something new and innovative. Remember, the goal is not to see what no one has seen before, but to think about what no one has thought about what everyone can see. As philosopher Arthur Schopenhauer said, "The task is not to see what nobody has yet seen; but to think what nobody has yet thought, about that which everybody sees."
